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About Us

Making Self-Direction Easier

We are passionate about how digital solutions can increase choice and control for all.  We work in partnership with health and social care organisations to deliver web-based solutions that make self-directed care & support easier for everyone. 

Much more than just technology or software providers, we work in true partnership with our clients to help empower and enable people to be more independent, improve people’s overall wellbeing and help build more connected and resilient communities.

Our History

We were originally formed in 2008 as shop4support, a joint-venture with the personalisation charity InControl.   Our offering evolved to encompass more aspects of self-direction and the business was acquired by PCG in 2014.   The subsequent acquisition of System Associates consolidated us as the market leader in our field in the UK, and today we are proud to be part of PCG's rapidly growing global self-direction business, Public Partnerships. 

Work with Us

The clue is in the name.  We love working with like-minded organisations across health and social care.  

Our Partners

Work for Us

We are always looking for bright and committed individuals to join our team.


Our UK Offices

1 Smithy Court
Smithy Brook Road
Wigan WN3 6PS

Telephone: 03300 582694

Siena Court
The Broadway
Maidenhead SL6 1NJ

Our USA Business

Self-direction is a global phenomenon, with personalised care models becoming the norm in Australia, Canada and the USA, where Public Partnerships LLC is the market-leader.   

Public Partnerships operates 43 self-directed programs, in 22 of the 50 states, serving over 120,000 individuals and 134,000 PAs, and handling over £2billion of personal budget spend.    

Visit our USA website

Public Partnerships is a trading name of Public Consulting Group UK Limited, and is part of Public Consulting Group, Inc. (PCG)


PCG is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986 and headquartered in Boston, Massachusetts, PCG has over 2,500 professionals in more than 60 offices worldwide—all committed to delivering solutions that change lives for the better. The firm extensive operations across North America and a growing practice in Europe. Often combining resources from two or more practice areas, PCG offers clients a multidisciplinary approach to solve their challenges or pursue opportunities. To learn more, visit or